
Mystery Shopping was developed to help provide the retailer with insights into sales performance based upon the shopper's perception. Prices per shop with most companies will range from $50 - $135 according to the total number of shops to be conducted within a specified time period.
The typical Mystery Shopping company employs strangers, usually responding to Internet advertisements, to shop stores and provide an "unbiased" assessment of services. My personal experience with Mystery Shopping services over the years has been disappointing. Rarely, if ever, did the mystery shopper fit the demographic profile of our business. Since shoppers were never met by the "professional" service hiring them, I can only assume they were selected because they were ready, willing and able to visit our stores on select dates.
Today, some companies are randomly asking customers to rate their experience using an automated survey over the telephone or Internet. Because the shopper learns of the request after the shop is completed, this service fails to offer the retailer the opportunity to properly communicate to the shopper prior to the visit the key areas to be assessed.
At JE Lynch & Associates, LLC we offer an alternative Mystery Shopping service that provides meaningful information to the retailer in a timely manner, rewards your customer, encourages customer loyalty, and greatly reduces your cost per shop.
Reports are generated within 24 hours of receipt and a database is maintained for future analysis comparing results to previous shops, your other associates, and industry benchmarks.
Please give us a call today and our management consultants will explain how this program will easily fit into your budget while increasing sales and customer loyalty. Or, visit our "Contact Us" page now and e-mail your interest to us.