In retail, like any customer service business, your most important resources are your human resources. Because your sales associates have constant daily interaction with your customers, and your customers are your reason for being in business, it’s imperative that you first place your capital into the training and development of your staff.

Your goal is to develop “fully functioning” sales associates who are knowledgeable of product, policy and procedure, and provide excellent customer service. When this is accomplished, you will have succeeded in building a better working environment in which all associates will enjoy spending time. An important front-end investment in your most important resources will also save you money with reduced turnover and generate increased sales from more satisfied customers. After all, don’t you really crave the peace of mind when away from your store that all of your customers are receiving excellent care in your absence?

The phrase, “Natural Born Salesman” is used by some retailers who believe you either have it or you don’t. At JE Lynch & Associates, LLC we believe all retail sales associates can be taught to be more effective in sales. It is a skill that can be developed and we will work with you through a 10-step process to increase associates’ Average Sale, Units Per Transaction, and Hourly Productivity.

Our programs teach associates how to determine customer needs, talk product features and benefits, build and close sales. They will also describe the mechanics of the suggestive selling process, demonstrate the importance of effective listening skills, help you to understand how attitudes and personality can directly influence the sales, and teach you to understand the impact of both verbal and non-verbal communication styles.

JEL can assist you in this process and develop a written step by step, day by day, formalized program covering every store function complete with review quizzes and practice sessions. And we will show you how to set standards and goals, regularly measure progress and reward achievement.

In addition, JE Lynch & Associates, LLC will teach you how to think “Out of the Box”; discovering ways to reach potential customers before they make a trip to a competitor. So pick up your phone and call us today to discuss all your training needs.